Mandeep Puri

The Czars of Music, T-Series has brought in a very unique collaboration for the first time ever, clubbing Western Music with the Indian Flavours. In a tribute to the Mumbai Terror attacks that hit the city on 26th November, 2008, Divya Kumar has directed Music Composer and Singer Adnan Sami with Pop King Michael Jackson’s Sibling Jermaine Jackson in a video of Adnan Sami’s new album “Ek Ladki Deewani Si”, which will be out on T-Series soon. This album is also being looked as an Indian Tribute to Michael Jackson.

The video called Let’s go to Mumbai City is about Mumbai, a city which is a dream destination for many. A city infused with endless energy. “In the video I have tried to show 2 international artistes Jermaine Jackson & Adnan Sami coming to Mumbai and exploring the various facets of Mumbai. The city is always so full of life, so full of interesting people from all cultural backgrounds. Jermaine Jackson & Adnan Sami breathe the Mumbai air and as they go about meeting Mumbaikars, they become a part of them. They enjoy dancing with the street kids, they love the festive atmosphere of the city, they go berserk in the Mumbai rain but still don’t tire out as the city has generated immense passion in them, touched their hearts and hence they perform calling out to the world, Let’s go to Mumbai city…..Coz world ka dil Mumbai City,” says Divya Kumar, who is the Creative Director of T Series as well.

This video was shot at various places like CST Terminal and Gateway of India in Mumbai. It also takes an inspiration from Michael Jackson’s – “They Really Don’t care About Us” track. It has also been shot in some slum areas in Mumbai. This is the first time after the death of legendary Michael Jackson that his elder brother would be seen in an album and that too in an Indian Album where both the artists in the album are International. The song Let’s Go to Mumbai City has been choreographed by well know Choreographer Remo D’Souza.

The other video named Ek Ladki Deewani in sync with the title is again directed by Divya Kumar only, starring Adnan Sami in the lead. This is a Romantic Song and equally Romanticized video has been shot for the same.

T-Series has been ranked as "India's No. 1 Music Company" by A.C. Nielsen-ORG-MARG. The Copyright in respect of aforesaid Music and Video exists inter-alia for the territories of entire world and the said Copyright is valid and subsisting in T-Series’ favour.

There are 42 Hindi Films on the floor for which T-Series holds the Audio / Video copyright. T-Series counts among the biggest film releases for 2008, 2009 & 2010. It includes big banner film productions, theatrical distribution, merchandising & big budget promotions, 1482 exclusively signed artists, 35000 + audio titles and 2000 video titles. Hindi film music comprises 5800 Film / Combination titles.

T-Series has extensive captive talent pool of authors, composers and performance artists – Himesh Reshammiya, Adnan Sami, Jagjit Singh, Lata Mangeshkar, Asha Bhosle, Abhijeet, Sonu Nigam, Udit Narayan, Pankaj Udhas, Neeraj Shridhar etc.

New Music Titles are added almost every day in T-Series’ already existing vast catalogue.